Dr. Susan Dupej is a Social Sciences and Humanities Research Council of Canada (SSHRC) Post-Doctoral Research Fellow at the University of Guelph in the School of Hospitality, Food and Tourism Management. Her research investigates the social and economic impacts of federally legalized cannabis on Canada’s tourism industry. Social responsibility around consumption, motivations and interests of the ‘canna-tourist’, the development of farmgate sales, and the broader opportunities for cannabis agritourism in Canada are key areas of study. Dr. Dupej is Co-Founder of and Interim Co-Chair for the Canadian Cannabis Tourism Alliance (CCTA).