Jacquie Menezes, Advocacy Consultant with the Cannabis Council of Canada, is a science and technology, government-relations and marketing communications consultant, specializing in legislation and regulatory standards including the Canadian Cannabis Act and Cannabis Regulations as well as production best practices confronting the cannabis industry. She counsels businesses in sectors ranging from agri-food, health care and international trade & technology to urban renewal and transportation. Jacquie achieved both a B.Sc. (Agr.) and a Certificate with Distinction in Cannabis Production, QA and Regulations from the University of Guelph.
Jacquie’s background spans key areas for the emerging cannabis industry: plant genetics, processing, sustainable hemp and market development. At Allelix Crop Technologies she was on the team that developed the biotech process for edible Canola production and at AGRA Industries, a field-to-table Canola process, in conjunction with CIDA for developing countries and SE Asia. She served on the research group that developed individually quick-frozen (IQF) field-to-table production for fruits and vegetables with the Ontario Ministry of Agriculture. As part of the Tobacco Transition Crop research team Jacquie researched high ROI alternatives to tobacco farming, such as ginseng, greenhouse crops & vegetable production for Asian markets.