Mr. Brox is the Co-founder and President of CBlO lnc., a highly specialized brand integrity optimization firm. For the past twelve (12) years, CBIO has developed and executed game-changing brand optimization initiatives for LiUNA (Labourers International Union of North America), LiUNA Canadian Tri-Funds, the Labourers Pension Fund of Central and Eastern Canada, Labourers Organizing Fund of Western, Central & Eastern Canada, LiUNA Eastern Region and LiUNA Puerto Rico.
He has delivered brand building addresses to audiences at Leadership Conferences in Chicago, San Diego, Las Vegas, San Francisco, Quebec City, Vancouver and Ottawa for LiUNA, the International Foundation and the Canadian Building Trades Union.
Mr. Brox is a veteran of the cannabis industry having advised key senior officials with numerous cannabis Licensed Producers in Canada. He was part of the team that pioneered LiUNA’s launch of medicinal cannabis as a paid benefit for their members. He has given keynote speeches across Canada, Jamaica, California and Colorado.
Mr. Brox is a business development expert with over 30 years of strategic, high profile brand-building experience with organizations including Molson/Coors Canada, Coors USA, Pepsi Cola Canada, Canadian Football League, KEWL Hockey Apparel, Canadian Hockey League, National Hockey League, Hockey Hall of Fame, NHL Alumni Association, Maple Leaf Sport & Entertainment, Canadian Football League, Hamilton Tiger Cats, Ottawa Red Blacks , Pipeline Contractors Association of Canada, Starseed Medicinal Inc., Aurora Medicinal Cannabis, WeedMd, Entourage Health Corp. and the CBDNow Network.