George is currently the Director of Strategy and Insights at Beacon Hill Brands (BHB). BHB has a unique, innovative technology in the beverage space that aims to mitigate some the common problems the cannabis beverage industry is currently facing. He is a designated Chartered Marketer holding a B. COMM in Marketing Management, and a post-graduate certificate in Strategic Marketing. George is constantly learning and keeping up developing trends, and was drawn to the cannabis industry in 2018 looking for an ability to build brands in new markets.