Mr. Deonarine has spent the last 20 years in industries targeting adults while navigating highly regulated environments in Canada, the United States, and the Caribbean. In that time he spent 5+ years at British American Tobacco working on brand communication through ever-changing legislation around packaging and advertising. His experience has allowed him to become a trusted voice for regulatory-driven industries wishing to implement best-in-class communication practices. Furthermore, Mr. Deonarine has operated compliant liquor licenses through the Alcohol & Gaming Commission of Ontario (AGCO) with great success and continues to direct global festivals where brands such as Bud Light, Grey Goose, Moet, and Johnnie Walker have entrusted him with creating experiences that engage adult consumers. His experience has been sought after in the cannabis industry where Mr. Deonarine has consulted with Ontario retailers and multiple companies that trade on the Canadian Stock Exchange. The above experience has culminated into his current role as CEO of CannSell, the sole mandated training program for all regulated cannabis store employees in the province of Ontario in conjunction with the AGCO and MADD.
